-Trash, everywhere, in different types, colors, and shapes. It can be seen in enormous amounts everywhere, which is something, neither normal nor healthy. There is a problem noticed in many societies, especially in the Gulf region. There is a huge consumption of products without actual necessity. People like to buy stuff they don’t need and through stuff, they still can use.
-What is trash? How people value objects and determine if it’s for waste or not. This investigation faces this problem in society by:
-Converting an ordinary cheap plastic trash bag into a fancy expensive fashionable bag.
- The intention behind this idea is to make people stop for a while and think about how they see trash and how they value objects, the goal is to make people rethink, and that is by letting them have the confusion when they see the design for the first time, looking at a trash bag being carried by a someone and possibly underestimate them, then realizing it is not a trash bag, it’s a fancy item! This moment of surprise and realization is the goal behind the project which will raise people's awareness.
Changing people’s perspectives = Changing people’s behaviors
Encouraging people to think wisely when valuing objects, will make them appreciate what they have more.  leading them eventually to waste less and start to consider their impact on the world around them.
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